Are Campaigns About Mobilization or Persuasion? Why it Matters | Politics with Paul #73

One of the most fundamental questions a political campaign must ask themselves is this: How much are you trying to persuade voters and how much are you trying to mobilize them? Some voters are never going to vote for your side, some voters are always going to vote for your side, some are up for grabs, and some are rarely (or never) going to participate at all. Knowing who is who, and how to appeal to them, is one of the keys to winning elections. There is no clear checklist that tells you how much your campaign must mobilize and how much it must mobilize. You can also have multiple people look at the same exact campaign and give you different answers about how to mobilize and/or persuade. However, today's episode covers many of the electoral factors to consider, how they impact your mobilization and persuasion strategies, and why it's important for you to know - even if you are not involved in politics for a living.